Flavor Masking for Gummy Supplements: What Brands Need to Decide Before Sampling
A gummy can carry the right active concept and still disappoint at the first bite. If taste decisions stay vague, sample work becomes expensive guesswork. Flavor masking in gummy supplements manages bitter, metallic, earthy, sour, or lingering notes so the intended taste remains clear. Brands should align the active direction, serving format, sensory target, consumer […]